Pelago Bicycles Ad
This was a school project aiming to promote means of transport.
Had to be associated to a brand that represented the mean of transportation.
My choice was the Pelago Bicycles.
What I created was an ad campaign that shows the bicycle but also the brand and the good that riding the bike does.
I associated some words mostly used on cars, which can describe "fast". The idea is that "riding the bike in the morning, gives you the boost you need for the rest of the day." (This is based on a study that shows that, exercise in the morning helps you being more active during the day and helps you in so many levels.)
Pelago Bicycles reserves the bicycles images rights.